11 January 2018

In response to the growing problem of smog in Poland we have prepared a local campaign about BMW Fine Dust Filter.

Marcin Ejsmont is the new head of strategy at Change Serviceplan

2 January 2018

From today, we have a new head of Strategy. It is Marcin Ejsmont.
Marcin has been involved in advertising for over 10 years. Previously he worked
at Brain and Gray agencies, and more recently as Planning Director at J. Walter Thompson.
He graduated from the Poznań University of Economics, but he did doctoral studies in Warsaw at Warsaw School of Economics.
Marcin has comprehensive experience in creating brand strategies
and communication for numerous business categories, as evidenced by its portfolio of supported brands: Allianz, Bank PKO BP, Ferrero, Foodcare, KGHM, Lotos, m-Bank, Play, Plus or Wedel. The projects he worked on were awarded many times for efficiency at the Effie Awards competition.

Our new TVC for Bank Millennium

15 December 2017

Our new advert from Bank Millennium shows you that our mobile application can blow your mind and help you do everything faster.


27 October 2017

The fact that we have known the consumers for a long time, because we know the results of our BLIKA campaign. But now we have seen the recognition of marketing experts and industry as a whole. Our campaign “BLIK and there is” for the Polish Payment Standard was awarded the highest award this year in the Effie Awards 2017 – Silver Effie.

He also enjoys the fact that as a whole Group One got together 8 statuettes. We are in good company.

Change Serviceplan introducing the Develey Squad

19 October 2017

Develey is a manufacturer of sauces and condiments that attaches great importance to the quality of its products and natural ingredients that come from the best cultivations. This uncompromising approach to quality has inspired us to tell the story of Develey’s employees. Once again we did it. Another great campaign with Change Serviceplan quality mark.


11 October 2017

In our second campaign for the Acatar Control brand from the USP Health portfolio, we tested the effectiveness and speed of the product.
Action after 25 seconds speaks for itself – on the runny nose Acatar!

We added to the customer’s cart

8 August 2017

Creative agency Change Serviceplan (Group One) will prepare relaunch of, one of the three most recognisable online stores in Poland. Change Serviceplan is responsible for an image campaign and brand repositioning, after a long absence of in media. ATL’s broad-based campaign is going to be the next step in a dynamic development of, after changes in the ownership structure and the launch of a new platform in 2016.

CHANGE SERVICEPLAN starts with “Do it better” campaign for Moto Z

23 May 2017

Change Serviceplan and Value Media have prepared the communication of the new Moto Z smartphones generation for Lenovo. Value Media was responsible for media planning and buying and Change Serviceplan was in charge of communication strategy and the creative concept, including the campaign’s slogan. The creative concept prepared by the agency – “Do it better” – is based on the global idea “Think different”. The campaign shows that Moto Z belongs to the new era of smartphones that encourage you to take action. “Do it better” campaign is the first brand’s activity of such scale with a Poland-dedicated TV spot aired in major TV channels.

Change Serviceplan has prepared communication for AA for the third time

24 March 2017

This time the campaign will regard the new line of anti-wrinkle products in Oceanic’s portfolio – NovaSkin. The new ambassador of the brand is the actress Kinga Preis who, as she states, „has never felt so good in her skin before”. NovaSkin is the line of cosmetics enriched with lactobionic acid with Acti-Repair system. Those ingredients make the skin smoother and better moistured – they make the skin look brand new. Every woman in her forties can feel well in her own skin and look beautiful. Her skin can be beautiful with Nova, the best example of which is Kinga Preis herself.

The campaign features a 15” spot to be broadcast in the biggest TV channels, such as Polsat, TVN or TVP.

The creative concept, including the campaign’s slogan, was prepared by CHANGE Serviceplan. The spot was directed by Kuba Kossak and produced by Film Produkcja studio.

CHANGE Serviceplan is the author of the new campaign for Almette (Hochland Group)

As a result of a won pitch CHANGE Serviceplan has prepared a campaign for Almette (Hochland Group). The world pictured in the spot is 100% natural and beautiful, although what is beautiful does not always have to be perfect. One should not, however, change the real nature. That is why Almette is always made of only natural ingredients. This idea is reflected as well in the campaign’s slogan: 100% of pleasure, 100% of natural ingredients.

The campaign will be run in all-Poland TV channels, including Polsat, TVP, TVN, in cinemas and in the internet. CHANGE Serviceplan is responsible for the creative concept. The spot was directed by Kim Jacobsen and produced by Easy Hell studio. The post production process was carried out by Rio de Post. Value Media was in chargé of media purchase.


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