BLIKOMANIA – HAJ-SI-WO to win every day

2 April 2019

The new edition of the popular BLIKOMANIA – the lottery organised by Polski Standard Płatności – has been launched. The face of the campaign is MC Silk, already known from the previous communication flights.

“The idea for the campaign that promotes BLIKOMANIA bases on one hand on a sentimental reference to our target group’s young years, kung-fu movies with Bruce Lee and the iconic film Akademia Pana Kleksa, on the other hand it wittly draws from eastern wisdom: zen, or buddhism. According to those rules “training makes perfect”, which enables us to easily communicate daily use of BLIK, increasing your chances to win in BLIKOMANIA lottery and gain some ‘hajsiwo’ – says Michał Tyburcy, Business Director of Change Serviceplan about the creative concept of the campaign we are responsible for.

BLIKOMANIA will be promoted with a campaign in TV (reach and specialty channels), radio, the Internet – including social media – and in cinemas. It will also be actively supported by the banks that share BLIK in their mobile apps. The campaign will last until 21st of August.

We take BMW on a trip out of Poland

15 March 2019

We are expanding our cooperation with BMW – we have prepared materials for the new BMW 3 Series launching campaign for 9 markets in Central and Eastern Europe. We were in charge of the adaptation and production of the “Always forward” campaign on the local market and in Austria, Czechia, Slovakia, Greece, Romania, Hungary and Bulgaria.

Our far-fetched launching campaign of the new BMW 3 Series (the 7th generation of one of the most popular BMW models) has been carried out in TV, OOH, online, in social media and in points of sale. The creation is an adaptation of the central campaign prepared by Serviceplan agency.

“After two years of doing the local work for BMW, we have expanded our scope of cooperation. We have taken a leap to a regional level, which is obviously a challenge for us, but mainly a recognition of the competence we have shown in our previous work on the Polish market” – says Michał Tyburcy, Business Director of Change Serviceplan.

The creation with the “Always forward” headline highlights sport driving sensation, the new language of design and numerous solutions that position the 7th generation of the flag BMW model as a benchmark for Premium class. The new BMW 3 Series offers cutting-edge assisting systems for drivers and the most up-to-date connection technologies available in BMW. Due to that the model can meet the aspirations of the buyers who are always one step ahead of the others.


Must see

14 September 2018
We present another premiere in our portfolio – key visuals promoting the new series produced by AXN “Znaki”

New Group One company!

6 April 2018

Media Ready / Video Content Masters!

A new company has been established within Group One, thereby extending the group’s competences to the creation of video content via an in-house model.


Media Ready was created in response to the growing demand of clients for the delivery of inexpensive yet attractive video content. At the head of the new company are Paweł Kucharczyk as Managing Partner and Rafał Górski as Creative Partner. Both declare that their ambition is to increase the quality of low-budget, on-line productions.


The philosophy of Media Ready rests on bringing together to the maximum extent the end products of the creative process of advertising communication – the client’s business need and the final effect. The starting point isn’t a production brief but rather the client’s need and, in such a defined process, Media Ready fulfills all the roles: creative team, film maker and producer. As usual, the key to success is having people with the right skills. Paweł Kucharczyk has many years’ experience as a producer, as well as a camera operator, director and editor. Rafał Górski is a creative director with multiple years of experience, a ‘one-man band’ who very often has realized his ideas single-handedly.


11 January 2018

In response to the growing problem of smog in Poland we have prepared a local campaign about BMW Fine Dust Filter.

Marcin Ejsmont is the new head of strategy at Change Serviceplan

2 January 2018

From today, we have a new head of Strategy. It is Marcin Ejsmont.
Marcin has been involved in advertising for over 10 years. Previously he worked
at Brain and Gray agencies, and more recently as Planning Director at J. Walter Thompson.
He graduated from the Poznań University of Economics, but he did doctoral studies in Warsaw at Warsaw School of Economics.
Marcin has comprehensive experience in creating brand strategies
and communication for numerous business categories, as evidenced by its portfolio of supported brands: Allianz, Bank PKO BP, Ferrero, Foodcare, KGHM, Lotos, m-Bank, Play, Plus or Wedel. The projects he worked on were awarded many times for efficiency at the Effie Awards competition.

Our new TVC for Bank Millennium

15 December 2017

Our new advert from Bank Millennium shows you that our mobile application can blow your mind and help you do everything faster.


27 October 2017

The fact that we have known the consumers for a long time, because we know the results of our BLIKA campaign. But now we have seen the recognition of marketing experts and industry as a whole. Our campaign “BLIK and there is” for the Polish Payment Standard was awarded the highest award this year in the Effie Awards 2017 – Silver Effie.

He also enjoys the fact that as a whole Group One got together 8 statuettes. We are in good company.

Change Serviceplan introducing the Develey Squad

19 October 2017

Develey is a manufacturer of sauces and condiments that attaches great importance to the quality of its products and natural ingredients that come from the best cultivations. This uncompromising approach to quality has inspired us to tell the story of Develey’s employees. Once again we did it. Another great campaign with Change Serviceplan quality mark.


11 October 2017

In our second campaign for the Acatar Control brand from the USP Health portfolio, we tested the effectiveness and speed of the product.
Action after 25 seconds speaks for itself – on the runny nose Acatar!


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