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NEWS




Must see


14 September 2018
We present another premiere in our portfolio – key visuals promoting the new series produced by AXN “Znaki”

New Group One company!


6 April 2018

Media Ready / Video Content Masters!

A new company has been established within Group One, thereby extending the group’s competences to the creation of video content via an in-house model.

 

Media Ready was created in response to the growing demand of clients for the delivery of inexpensive yet attractive video content. At the head of the new company are Paweł Kucharczyk as Managing Partner and Rafał Górski as Creative Partner. Both declare that their ambition is to increase the quality of low-budget, on-line productions.

 

The philosophy of Media Ready rests on bringing together to the maximum extent the end products of the creative process of advertising communication – the client’s business need and the final effect. The starting point isn’t a production brief but rather the client’s need and, in such a defined process, Media Ready fulfills all the roles: creative team, film maker and producer. As usual, the key to success is having people with the right skills. Paweł Kucharczyk has many years’ experience as a producer, as well as a camera operator, director and editor. Rafał Górski is a creative director with multiple years of experience, a ‘one-man band’ who very often has realized his ideas single-handedly.


PURE DRIVING PLEASURE


11 January 2018

In response to the growing problem of smog in Poland we have prepared a local campaign about BMW Fine Dust Filter.


Marcin Ejsmont is the new head of strategy at Change Serviceplan


2 January 2018

From today, we have a new head of Strategy. It is Marcin Ejsmont.
Marcin has been involved in advertising for over 10 years. Previously he worked
at Brain and Gray agencies, and more recently as Planning Director at J. Walter Thompson.
He graduated from the Poznań University of Economics, but he did doctoral studies in Warsaw at Warsaw School of Economics.
Marcin has comprehensive experience in creating brand strategies
and communication for numerous business categories, as evidenced by its portfolio of supported brands: Allianz, Bank PKO BP, Ferrero, Foodcare, KGHM, Lotos, m-Bank, Play, Plus or Wedel. The projects he worked on were awarded many times for efficiency at the Effie Awards competition.


Our new TVC for Bank Millennium


15 December 2017

Our new advert from Bank Millennium shows you that our mobile application can blow your mind and help you do everything faster.


BLIK AND THERE IS THE SILVER EFFIE!


27 October 2017

The fact that we have known the consumers for a long time, because we know the results of our BLIKA campaign. But now we have seen the recognition of marketing experts and industry as a whole. Our campaign “BLIK and there is” for the Polish Payment Standard was awarded the highest award this year in the Effie Awards 2017 – Silver Effie.

He also enjoys the fact that as a whole Group One got together 8 statuettes. We are in good company.


Change Serviceplan introducing the Develey Squad


19 October 2017

Develey is a manufacturer of sauces and condiments that attaches great importance to the quality of its products and natural ingredients that come from the best cultivations. This uncompromising approach to quality has inspired us to tell the story of Develey’s employees. Once again we did it. Another great campaign with Change Serviceplan quality mark.


AGAIN AT KATAR


11 October 2017

In our second campaign for the Acatar Control brand from the USP Health portfolio, we tested the effectiveness and speed of the product.
Action after 25 seconds speaks for itself – on the runny nose Acatar!


We added Merlin.pl to the customer’s cart


8 August 2017

Creative agency Change Serviceplan (Group One) will prepare relaunch of merlin.pl, one of the three most recognisable online stores in Poland. Change Serviceplan is responsible for an image campaign and brand repositioning, after a long absence of merlin.pl in media. ATL’s broad-based campaign is going to be the next step in a dynamic development of merlin.pl, after changes in the ownership structure and the launch of a new platform in 2016.


CHANGE SERVICEPLAN starts with “Do it better” campaign for Moto Z


23 May 2017

Change Serviceplan and Value Media have prepared the communication of the new Moto Z smartphones generation for Lenovo. Value Media was responsible for media planning and buying and Change Serviceplan was in charge of communication strategy and the creative concept, including the campaign’s slogan. The creative concept prepared by the agency – “Do it better” – is based on the global idea “Think different”. The campaign shows that Moto Z belongs to the new era of smartphones that encourage you to take action. “Do it better” campaign is the first brand’s activity of such scale with a Poland-dedicated TV spot aired in major TV channels.




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