Launch of the new MINI Countryman campaign.

Countryman MINI
Countryman MINI

Launch of the new MINI Countryman campaign.

MINI, a part of BMW Group, launched the campaign of the new MINI Countryman both in fuel and plug-in hybrid versions. We are responsible for the creative concept of the campaign and the main idea: Fun without compromise.

 

Various iterations of this headline appear in videos depending on the communicated feature. The headline “Fun without compromise” underlines that MINI Countryman is a versatile compact SUV. Thanks to its functional features and modern design it really lets the owner feel the MINI’s distinctive fun of driving.

 

 

 

 

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