Change Serviceplan responsible for the Biotebal campaign third time in a row

Change Serviceplan’s creative team, commissioned by Serviceplan Health – the Warsaw-based branch of the international health marketing group, has prepared creative concept for Biotebal brand (from Polpharma S.A. portfolio) for the third time.

The cooperation encompassed spots for the new, nailcare variation of the product. The concept has been built upon the insight of moisturising – very important in the beauty category, but until now used rather in reference to skin or haircare. The campaign will run in TV and the Internet.