As a result of the tender and subsequent consumer research, Polpharma again chose Serviceplan Health / Change Serviceplan to create communication for Biotebal Max, an anti-hair loss product.
Advertising spots and a sponsor billboard were prepared as a part of cooperation. The new campaign is entitled "Everything to the max" and shows how intensely we are currently living - I live to the max, I also take care of my hair to the max with Biotebal Max, with the maximum dose of biotin.
Trichologist Urszula Dawid has starred in the videos once again.
This is the 4th joint project of Serviceplan Health / Change Serviceplan for Biotebal (tablets / cosmetics / nails). In 2019, Serviceplan Health / Change Serviceplan and Opus B won a silver Effie statuette in the category: long term excellence.
The campaign was directed by Monika Kmita, Lemon Studio is responsible for the production, Xantus Studio is responsible for the post-production.