Anyone may win gold in BLIKOMANIA

The next edition of BLIK's annual lottery is being launched, with gold - among other prizes - waiting for the winners. The prize inspired us to create a campaign in a truly Olympic atmosphere. Ordinary everyday activities related to finances were given names reminiscent of sporting disciplines, and the arena of our games became stadium-set shops, a flat or a pizzeria. The protagonists face off in competitions in which they use BLIK in freestyle and can effortlessly win gold. 

One of the filmed athletes is, of course, Tomasz Kot, who leads us through the various disciplines in several spots: a 30-second one, three 15-second ones, and a digital 10-second video.