We present a new Empik image spot for Mother's Day.

,,Oh mothers! Gift inspirations for all mothers in the world'' is the slogan of the new Empik campaign on Mother's Day. Its main narrative is to present different women and their passions. In the new image spot - made in the spirit of women empowerment - we break with stereotypes and point to different faces of 21st century mothers.

Change Serviceplan and Empik's Creative Hub department are responsible for developing the concept of the campaign and creating it .