Ease, speed and security – these are the main advantages on which the new BLIK campaign with rapper MC Silk is focused on. The campaign is to encourage paying with BLIK during Christmas shopping.
Almost three – quarters of all transactions carried out by BLIK are online payments. Only in the first half of 2019, it was 65 mln. In the latest campaign, the advantages of paying with BLIK are once again praised by the rapper Mc Silk. in the series of spots, he is convincing that you can pay with BLIK in virtually online stores, including reputable ones like Douglas, Decathlon, Empik, EuroRTVAGD, OleOle, SMYK, Zalando and e-commerce platforms – Allergo, AleExpress or Ceneo. The campaign will be carried out on the internet, VOD services, social media, cinemas and radio stations.
– November and December are traditionally the most intensive months for e-commerce business. During this time we are buying presents for ourselves and our loved ones and we are increasingly looking for them online. In our campaign we want to remind that BLIK is a convenient and secure way to pay for gifts, and paying with it is easy and quick – says Krzysztof Ziemiec, director of the marketing and PR department of the PSB, BLIK operator.
The Change Serviceplan agency is responsible for the communication strategy and creation. Spots were directed by Szymon Pawlik and the production was produced by the Film Production studio. The media was planned and purchased by SMG Sp.z o.o. Spark Foundry branch.
BLIK is a nationwide, universal standard of payment that uses the latest technologies. Currently, almost 90% of the domestic, financial institutions have the option of using BLIK in mobile, banking applications.