BIG LOVE in the newest campaign of MINI cars. 

We have started the nationwide campaign of MINI Hatch and MINI Cabrio models. We have used MINI's new positioning, where we focus on diversity, making the world a better place and taking care about community.  ,,Big Love'' is the symbol, which includes the slogans connected with diversity of individuals as the part of a larger whole: ,,Everyone will find a place for themselves'', ,,Everyone will feel the power'', ,,Everyone loves to stand out''.