„Shock” by BLIK – Igo’s new song inspired by the titles of BLIK telephone transfers.

The new song was released at a Facebook live event on October 20th. Igo Walaszek wrote the lyrics along with BLIK users. The lines were inspired with real titles of telephone money transfers – a quick and convenient BLIK feature. 

Together with Media Ready we are responsible for the communication strategy and creative concept of this campaign. The main goal was to convince users that BLIK cashless money transfers via telephone are safe and handy – no account number is needed. 

The most interesting transfer titles became part of the song’s lyrics and their authors won prizes – via BLIK telephone transfer of course!